The lovely Aubrie Pagano who is the mastermind behind Zoora, invited me to an informal soirée to meet and test-drive what will soon (as of January 28 2012) change the way we shop for ready-to-wear designer clothing online.
We gathered at the gorgeous Bradley & Diegel salon on Newbury last night for a first look at the beta website and a feel of the designs from Emily Muller (of Emily Muller Apparel) and Victoria Dominguez-Bagu (of MariaVictoria Designs). On hand was Maria Cataldo who discussed the design of the website and let us try it out giving our feedback on its layout and functionality.
Zoora plans to offer access to the latest designer clothing but with the ability for us to custom alter the clothing to our size/shape/preference.
So far, Zoora has 22 designers who are already on board and offering modifications to hemlines, fabric and colour to their looks which will allow the customer the freedom to pick and choose what will work for them.
The best part, and the one I'm most excited about is getting a perfect fit. Zoora (attained from misura meaning "measurement" in Italian) will take your height, weight, bust, waist and hip measurements and go from there. This ensures that you won't fall under the generic sizing charts found on standard clothing websites.
We were also treated to complimentary hair styling from Bradley & Diegel stylists. Thanks to Kathy who transformed my head into a bed of luscious curls!
I can't wait for Zoora's official launch next January 2012. For now, you can sign up here.
Thanks to Aubrie, Holly & Greg, Emily, Victoria and the gang at Bradley & Diegel for hosting such a fun event!
And thank you Anna for the following Instagram:
